There’s no doubt that nowadays, social media isn’t only used by individuals for private interactions, but also by companies for growing their business and making sure they stay connected to current and potential customers. As a business owner, you have to make sure your employees use social media appropriately, and in a way that positively impacts your company. Which is why you need a social media policy. This is a code of conduct containing guidelines for people who have to post online. Not only do you need it, but you also have to review it on a regular basis. Let’s see how you can accomplish both of these things!
How to Create a Social Media Policy
Establish Your Company’s Relationship with Social Media
Every social media policy is different. It differs according to how much you’re going to use social media for your business and in what ways. Moreover, it’s important to define what social media means for you. What are the platforms you’re going to be using?
Think About Ownership
If your employees post on a social media platform by using the company’s page or account, then the content naturally belongs to the company. You need to make sure that the ownership issue is clear for everybody.
No social media policy would be complete without a confidentiality clause that protects your employees and customers. Personal and proprietary information should be kept confidential.
Even if everyone should be familiar with your social media policy, there’s a group of people you have to assign the responsibility of posting on social media on behalf of the company. This job should be official.
This might be one of the trickiest parts of creating a social media policy. That’s because you have to establish clear social media rules for employees, while also allowing them enough freedom when using social media at work.
Address Taboo Issues
The way your employees present themselves on social media can severely affect your business. Which is why you have to address issues such as offensive comments, untruthful statements, substance abuse, demeaning behavior, and so on.
Monitor Social Media Use
Even if you trust your employees, you should still use a tool that helps you monitor the way they use social media for your business.
Review Your Social Media Policy Annually
Finally, it’s extremely important to take the time to review your social media policy every year. That’s because social media is constantly changing. There are new platforms that appear constantly. This means you might have to update what your employees are allowed to post on social media and what they should stay away from. Not to mention the fact that one of your biggest concerns should be to avoid legal charges. The only way to do that is by making sure your social media policy is in tune with the latest legal standards. Hackers are another concern when it comes to using social media for your business. As a result, you have to ensure the company’s secrets are protected at all times.
We hope today’s article taught you all you needed to know about creating your own social media policy and making sure you keep it up to date.
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