Many people have been wondering why are they getting a lot of traffic, but little money. The main point here is that traffic generation may not be productive at all if you don’t know anything about conversion rate optimization. For example, increasing the earnings you have for a visitor by $1.00 can have a bigger impact than increasing the traffic. But how can you do that? Today we are going to have a look at a couple of conversion rate optimization tips to help you out with this.
Conversion Rate Optimization Tips You Need to Know
1. Kill the Clutter
Most people get distracted by big buttons, patterns, and colors, and forget to remove the clutter. However, this is very important when it comes to conversion rate optimization. Your goal with the web page is to make a user do something you want. Be succinct and clear. Nobody will spend half an hour trying to decipher what you wanted to convey there.
2. Don’t Underestimate the Psychology of Colors
Psychology of colors seems to be underestimated these days. However, the colors you are using on the website can greatly influence your visitors’ mood. Basically, different colors can convey various emotions. Here you have a brief list of the colors and meanings:
- Yellow – suitable for young people and shoppers;
- Red – urgency, good for discounts and sales;
- Pink – used for ladies, being associated with romance;
- Blue – security, trust, often used by banks;
- Orange – great for call-to-actions, etc.
3. Don’t Miss the Bigger Picture
A common mistake many companies make is focusing on the little things and missing the bigger picture. It’s good to focus on taking care of the little things, but you should also think about the larger industry. You must have some substance behind everything you’re doing if you want to attract people in the long run. Thinking macro is a very valuable asset and you should be careful with this aspect.
4. Offer Great Copywriting
We know you tend to do this, but try not to talk about what you do. Instead, focus on the reasons why a customer would need you. Show them your benefits and not what they might be losing if they don’t choose you. And since we’re at it, it’s time to admit the truth: nobody ever reads every word found on your website. As such, it’s a good idea to keep in mind that you’re in fact writing for scanners, not readers.
5. Check the Speed
Today most people don’t have the required patience to go through your website page by page. For this reason, it’s important to pay attention to your website’s speed. Just one second of delay in a website can have some truly dramatic effects on your conversion rate. Try your best to make the website run as fast as possible.
The conversion rate optimization tips above cover many important aspects of a well-functioning website. From the colors you use to the content and the speed, you should monitor it entirely and see what brings the best results and what doesn’t.
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