You see them everywhere. And no matter what they talk about, or what enterprise they are starting or supporting, you seem to be willing to listen. Even though sometimes you don’t even understand why. The answer might be personal branding. There are a lot of famous people out there that have excelled at celebrity personal branding, and who have gone far beyond their field to create the persona that everybody loves. We have prepared a list of 5 such celebrities to provide you with some inspiration for your own personal brand. Let’s see who they are!
Celebrity Personal Branding Examples
Considered one of the most influential women in the world, Oprah became known worldwide through the show that she both hosts and produces, “The Oprah Winfrey Show”. She started her career as a reporter, and by 2000 she was already a multi-millionaire. Now she basically has a multi-billion-dollar empire, and her own magazine, “O: The Oprah Magazine”. Not only that, but she involves herself in so many different things we are wondering how she does it. She has a charitable foundation, a book club, her own network – the Oprah Winfrey Network – and other multimedia businesses. So if you’re looking for a role model of excellent celebrity personal branding, Oprah is definitely the one.
Ellen started her career as a standup comedian and actress in TV sitcoms and movies. But she got a killer personal brand once she started hosting her own show, “The Ellen DeGeneres Show”. The show started its 14th season recently, and nothing seems to be stopping Ellen. She is the voice of Dory in both “Finding Nemo” and “Finding Dory”, which brought her even more popularity. She does charity work constantly, and she is a spokesperson for American Express and Cover Girl cosmetics. Not to mention that she is the queen of Twitter. Her celebrity Oscar selfie was the most-retweeted post in Twitter’s history.
Who hasn’t heard of David Beckham? Probably nobody. He is a soccer legend, but he has managed to go way past that through his personal branding. Many brands and products are seeking him out as a spokesperson and endorser. And that is precisely because he brings a huge amount of popularity to the products he supports. He has been featured in clothing, hair styling, perfume, and cosmetics ads, fashion magazines, fitness promotions, spa resorts, and so on. In a nutshell, he has done it all.
Will Smith has become an extremely liked celebrity due to his personal branding that relies a lot on inspirational words and witty quotes. But that is not all. He seems a really trustworthy person. Which is precisely why influential people like president Barack Obama would trust him to play in a movie based on their life. He was the star of many movies that became instant hits, and that was also partly because of Smith’s “je ne sais quoi”.
One of the true queens of the music industry, Lady Gaga has managed to go against the mainstream with her look and personal style. This made her personal branding all the more effective. Her awesome tunes, combined with her quirky look, makes us not want to change the channel when she is on. And if you’re not going to talk about her because of her music, you are definitely going to talk about her because of her fashion style. All in all, it is almost impossible not to be attracted by the enigma that is Lady Gaga.