We all know social media can really help business grow. For instance, being active on Facebook (posting, liking, sharing, interacting) is extremely important for the development of a brand. Still, not all things you post do as well as others. Have you ever wondered why? Of course, there are many factors to be taken into account, from the content to the target group, but one important factor we want to discuss today is time. There are certain times that are better for posting on Facebook than others. Today, we’re going to tell you how to determine the best times to post on Facebook for business.
The Best Times to Post on Facebook for Business: Tips and Tricks
Keep in Mind User Tendencies
Even if technically, you should be able to reach at least one person on Facebook 24/7 (if you have followers from all over the world), that doesn’t mean people who use Facebook don’t have certain tendencies that affect the degree of success of your posts. For instance, the highest average CTR (click-through rate) happens between 1 and 4 pm. The peak is at 3 pm on Wednesdays. Contrary to popular opinion, posting on the weekends either extremely early (before 8 am) or later (after 8 pm) is the worst thing you could do.
Think About Your Goals
What you want to accomplish with your posts is also relevant when it comes to choosing the best time to post on Facebook for maximum exposure.
Most of us go through a sluggish phase midday, especially after we’ve had something to eat. It’s no wonder that at that time, we also tend to use Facebook to raise our spirits and energy levels. We also check it for some relaxation before going back to work, or finding out about recent events. At this time, the best thing you can do is post marketing content. This is the time when people are most likely to be open to your marketing strategies and the prospect of buying your products.
Don’t Underestimate Monday Posts
Finally, even if you might think posting on Monday is going to get you zero engagement, the opposite is actually true. People tend to be less responsive on the weekends and then come back with renewed energy on Monday. Which is why we recommend keeping some impressive and eye-catching posts for this time of the week.
These are some of the best times to post on Facebook for business, depending on what you’re expecting from your followers. Make sure to keep them in mind whenever you find yourself wondering when you should share a certain post on Facebook.
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